Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
Where To Buy The Air Jordan 6 “Bordeaux”
Though not quite the classic we remember, the Air Jordan 6 “Bordeaux” spiritually succeeds a veritable classic. And while some may have preferred it return...
The Jordan Delta 2 Appears In “Triple Black”
Though a unique design on its own, the Jordan Delta 2 suffers from the brand that created it. While it may never match up to...
Where To Buy The Air Jordan 4 “Shimmer”
Due in part to its similarities to Off-White‘s own rendition, the Air Jordan 4 “Shimmer” may be this year’s best women’s exclusive. And if you’ve...
The Air Jordan 13 Low “Barely Green” Introduces A Brand-New Dimple Pattern
Although the Air Jordan 13 Low hasn’t experienced the mainstream attention of other propositions from Michael Jordan’s signature sneaker series, it’s garnered the attention of...
The Air Jordan 4 “Lightning” Releases Tomorrow
From “Taupe Haze” to “University Blue,” the Air Jordan 4 has dressed its usual white leather uppers in much bolder colored options this year. The...
First Look At The Air Jordan 1 GORE-TEX
Throughout its 36-year history, the Air Jordan 1 has struck a healthy balance of heritage and innovation, with the latter manifesting in the form of...
Air Jordan 1 Mid “Siempre La Familia” Returns With Newly Decorated Uppers
The Air Jordan 1 Mid has effectively become a playground on which the brand can test new ideas. And with its latest creation, the silhouette...
First Look At The Air Jordan 1 Retro High OG “Dark Marina Blue”
The Air Jordan 1 Retro High OG has steadily been in production over the last handful of years, proffering colorways rooted in Michael Jordan’s professional...
The Air Jordan 1 Low Gears Up For Winter With A “Sherpa Fleece” Set-Up
Fall is now in full swing and that means Winter is just around the corner. Jordan Brand, who’s already well-prepared for the coming season, has...