Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 6 “Washed Denim” Releases Tomorrow

After what has been an incredible run of Jordan retro releases over course of 2019, the streak is capping off with one last release arriving...

By Elliot Santiago December 27, 2019
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The Air Jordan 5 “Bel-Air” Set To Return In An Alternate White Colorway

Still a star even late into his career, Will Smith is seemingly destined for the spotlight, now starring in action films in which he’s pit...

By Michael Le December 23, 2019
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Air Jordan 6 “Washed Denim” Arriving At Retailers Soon

Jordan Brand is ending 2019 similar to how it began it: with the Air Jordan 6. The 1991 silhouette saw much fanfare this year given...

By Jovani Hernandez December 18, 2019
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Detailed Look At The Upcoming Off-White x Air Jordan 5

“These Jordan 5s touch my soul.” These are the very words that fashion mogul Virgil Abloh posted to his Twitter account this morning, clearly expressing...

By Elliot Santiago December 10, 2019
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Release Details For The Off-White x Air Jordan 5

With more and more detailed looks of the Off-White x Air Jordan 5 arriving one after the other, it’s likely production is done or very...

By Michael Le November 27, 2019
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Detailed Look At 2020’s Air Jordan 5 “Fire Red”

A revival brewing for far too long, the Air Jordan 5 “Fire Red” is slowly arriving closer and closer to its 2020 release date, and...

By Michael Le November 26, 2019
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Detailed Look At The Air Jordan 6 “Washed Denim”

Ostensibly borrowing the tools of Levi’s very own trade, Jordan brand is ushering in quite the alluring inline Air Jordan 6 fresh off its own...

By Michael Le November 21, 2019
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First Look At The Air Jordan 5 “Fire Red” With Nike Air

If 2019’s output of Air Jordan 4 Retros is any indication, what we can expect for the upcoming 30th Anniversary of the Air Jordan 5...

By Sneaker News November 20, 2019
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Off-White x Air Jordan 5 “Black/Metallic” Releasing At All-Star Weekend

Particularly for Jordan Brand, the stars of the sneaker game will align at the upcoming 2020 NBA All-Star Weekend in Chicago. There’s no question that...

By Sneaker News November 20, 2019
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