Jovani Hernandez Cole Bennett may have only been satiating a personal interest when he founded Lyrical Lemonade to document the Chicago rap scene in the 2010s, but his video production studio has become a sought-out co-sign over the last decade. Such status has opened up doors for Bennett and team, including their very own Nike Air Force 1 collaboration.
First teased in early August via social media, the joint-effort from the Chicago-based agency and Swoosh delivers a straightforward design with a big message. The “G Fazo,” as the silhouette’s referred to by fellow midwesterner G Herbo, takes on a classic “White-on-White” look across its leather upper and foam and rubber sole unit. Profile swooshes and additional branding throughout the upper, however, interrupt the uniform look in Lyrical Lemonade-approved yellow. “NIKE AIR” logos on the tongue label take on “Black” contrast, while the Air Force 1 collaboration’s most exciting detail — a lemonade carton graphic — lands on the lateral heel. Bennett’s project with the Swoosh arrives in a special Lyrical Lemonade box that ties the beverage concept together.
Enjoy campaign imagery of the pair ahead, as you wait for firm Nike SNKRS launch details.
For more from the NIKE, Inc. family, check out the Air Jordan 1 “Lost and Found” scheduled to release in November.
