Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

For an update to date list of what’s dropping check out Jordan Releases 2025.

Air Jordan

Air Jordan Rare Air – White – Cement – New Images

For the first time since they were revealed last month, here’s a look at the upcoming Jordan Rare Air in the white/cement colorway made famous...

By Aaron Hope June 14, 2010
31

Air Jordan Force Fusion XII (AJF 12) – Obsidian – White – New Images

We saw the Air Jordan Force Fusion series change its straps right before our eyes, but that’s not the only surprise from this oft-maligned hybrid...

By Aaron Hope June 5, 2010
720

Air Jordan Winterized Spiz’ike Boot – Dark Shadow – Black – Challenge Red | New Images

A big hit from last winter, the Air Jordan Spiz’ike Winterized Boot will return for the cold weather months in 2010-11.  Here’s a pair that’s...

By Aaron Hope June 4, 2010
780

Air Jordan Spiz’ike – Stealth XX Inspired | Available on eBay

Continuing the Air Jordan-inspired theme of the Spizike colorways is one taking notes from the Air Jordan XX ‘Stealth’. Black patent leather sitting on a...

By John Kim May 26, 2010
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Air Jordan Force Fusion XII (AJF 12) – Obsidian – White – August 2010

Among the more interesting looks from yesterday’s Jordan Brand Fall 2010 collection preview is the new Air Jordan Force XII (AJF 12) pictured above.  These...

By Aaron Hope May 26, 2010
171

Air Jordan Spiz’ike – Stealth | Available Early

With the upcoming Jordan Rare Air hybrids on the way, here’s a Jordan Brand mashup that’s slipped under the radar.  Fittingly dubbed ‘Stealth’, this sneaky...

By Aaron Hope May 18, 2010
459

Jordan Rare Air – White – Black – Cement – New Images

Judging by the comments here on Sneaker News, reception for the new Jordan Rare Air hybrid has been split right down the middle.  Some aren’t...

By Aaron Hope May 15, 2010
840

Jordan Rare Air – Black – Red – Cement Grey – Detailed Images

We got our first look at the upcoming Jordan Rare Air in a mostly-black colorway on Wednesday, so what better time than now for an...

By Aaron Hope May 14, 2010
142

Jordan Rare Air – Black – Red – Cement Grey

A shoe that could be nicknamed ‘Spizike 2’ for its borrowing from the same Jays, the new Jordan Rare Air captures that Air Jordan II-VI...

By Aaron Hope May 12, 2010
426