September 11, 2012 BY John Kim
The city of Baltimore has always had heavy presence in Carmelo Anthony’s signature line with Jordan Brand. In fact, the earliest ad campaign put forth by Jordan Brand to energize the Melo line was ‘Be More’, which dutifully served as both an inspirational message and a tribute to Melo’s childhood rots. Although Carmelo’s return to New York City last year was interpreted as a true ‘homecoming’ of sorts, there’s no denying that Baltimore played as much of a role in creating the legend of Melo as he spent most of his formative basketball years there. Jordan Brand is releasing a Melo-branded performance model in the Summer of 2013 called the Jordan Melo B’Mo; it features a rather simplistic upper with what appears to be a lightweight mesh upper panel, the Jumpman logo at the ankle, and Melo’s logo on the tongue. Will we see an expansion of the Melo and CP3 line considering a certain third Jordan Brand athlete might not be in the mix anymore?