November 20, 2013 BY Aaron Kr. / 2
When it comes to the lifestyle market, Saucony has come a long way in just a few years. Recognizing that many of their older models still had a chance to be not only relevant, but successful in the contemporary sneaker landscape, Saucony created their Originals division, which focused not only on resurrecting their dormant classics from the archive, but also partnering with the right shops and collaborators to re-introduce the brand in the right way. It’s been a somewhat gradual process, but through consistently strong product and the foresight to align with the right partners, they have become a formidable competitor in one of the hottest trending segments of the market.
Using a similar formula that has worked so well for brands like New Balance and Asics, Saucony has managed to keep their retro offerings in demand by resisting the urge to distribute certain products to malls and large chains and instead staying true to the core group of independent shops that were so instrumental in co-signing their initial revival in the first place. Nowadays, Saucony’s heritage runners are thriving and the brand is no stranger to showing their appreciation to those who helped lift them back up into the spotlight, frequently teaming up with their loyal longtime stockists for a variety of different collaborative projects.
Obviously, running collabs have become quite the hot commodity in recent years, but those who remember the earlier days of Saucony will recall that they were once a respected name in the basketball
category as well. Granted, it’s been some time since that was the case, but there are a few models, such as the Hangtime, that have endured the tests of time and remain fondly regarded by older sneaker enthusiasts, as well as the younger generations that were introduced to the shoe in its retro form when it returned to shelves back in 2010.
Originally released in 1987 under Saucony’s Spot-Bilt subdivision, the Hangtime remains a seminal silhouette from its era and is more than ripe for some modern-day re-interpretations. New Jersey sneaker institution Packer Shoes was one of the first shops to jump at stocking the Hangtime when it re-launched three years ago and has now taken it upon themselves to further remind us of Saucony’s b-ball roots and the trendsetting snakeskin materials that appeared on many of their vintage offerings.
Known as the “Woodland Snake”, Packer’s twist on the Hangtime blends the OG Saucony snake motif with one of the most interesting camo applications we’ve seen in a while. The shoes will be releasing exclusively at Packer Shoes both in-store and online this Friday, November 22nd, along with two matching 5-panels designed by fellow NJ-based brand, Faded Royalty. Continue on for a full look at the “Woodland Snake” collection, as well as an interview with store owner and certified sneaker historian, Mike Packer.