CONCEPTS And New Balance Cap The Year Off Right With New Collaboration

Patrick Johnson December 24th, 2015 (updated)

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New Balance Concepts 998 Release Reminder 01

Massachusetts-based Concepts has had an amazing year collaborating with another proud Bostonian label in New Balance. Together the duo has given us a plethora of noteworthy collaborations throughout 2015 so it shouldn’t come as a surprise that they’re capping the year off right with one more. Utilizing the ever-classic New Balance 998 retro running silhouette, the “Grand Tourer” theme is inspired by Concepts’ own growth to multiple locations in the past year. With an original checkerboard box to invoke the theme of racing, a technical detail of carbon fiber hits the heel counter while black insoles nod at running on concrete streets. A beautifully tonal mix of tan and gray suede makes an impact on the upper to contrast a subtle micro-perforated khaki nubuck. Accents of vibrant red stand out on both the tongue and heel. What do you think of CNCPTS x New Balance’s last release of the year? Grab this premium retro running model this Saturday, December 26th for $215.