721093

Alexander Wang and adidas Are Releasing The New BOOST Sneaker Tomorrow

Alexander Wang and adidas Are Releasing The New BOOST Sneaker Tomorrow

Alexander Wang Adidas Hike Lo

Earlier this week, adidas Originals teased the Season 2 collection of their partnership with designer Alexander Wang, and they’re moving swiftly to release the Drop 1 of their product exclusively in NYC tomorrow, and they’re doing so in a unique text-to-buy method. The only way to buy the Alexander Wang x adidas Originals Season 2: Drop 1 gear is to find special billboards that feature a secret phone number and unique product codes; once you have those numbers, you can order via a text message chatbot program, and the products will be hand-delivered by bike messengers clad in the AW gear.

We’ll let you in on a little hint: the main posting (with the phone number and all product codes) is on Greenwich St. and Clarkson St., as that intersection will also act as the main hub of tomorrow’s activation.

As part of Season 2: Drop 1, adidas and Alexander Wang introduce a brand new silhouette called the Hike Lo; it features elements of classic adidas tennis shoe models with a hiking-boot silhouette and a thick Boost midsole for cushioning.

Alexander Wang Adidas Hike Lo Red 1

Alexander Wang Adidas Hike Lo Red 2

Alexander Wang Adidas Hike Lo Neon 1

Alexander Wang Adidas Hike Lo Neon 2

Latest News

The Nike Shox TL Shimmers In "Work Blue"

The Nike Shox TL continues to hold down a steady role in Nike’s retro running lineup, resurfacing in new colorways season after season as early-2000s...

by Andrew Rizzo 53 minutes
28

New Balance Kicks Off 2026 With A 204L "Suede Pack"

The New Balance 204L did a solid job laying the groundwork in 2025, debuting through a collaborative collection with Kith, a healthy run of mainline...

by Andrew Rizzo 3 hours
122

The Nike Pegasus Premium Gets Molten With "Hot Lava" Accents

Don’t look now, but the Nike Pegasus Premium is faring extremely well in our Sneaker of the Year bracket, earning the distinction of Best New...

by Andrew Rizzo 5 hours
228