The Nike Air Max Deluxe “Pure Platinum” Is Dropping Next Weekend

Ross Dwyer September 10th, 2018 (updated)

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Since it first came to market in 1999, the Air Max Deluxe has been known for wild printed detailing and head-turning colorblocking. With an upper design that drew its inspiration from sound waves and a firm place in UK club/rave culture, the shoe presents what it represents: noise, fun, and energy. However, the Deluxe possesses a softer, simpler side as well. A straightforward “Pure Platinum” take on the classic runner has surfaced, and it trades all the high-volume detailing for a tonal-style look. Gone are the sound wave patterns on the upper, replaced by a textured white mesh. The upper’s plastic overlays trade out their usual colored detailing for a translucent look, and the midsole/Air Max 97-style cushioning unit opt for white foam and a crystalline construction that completes the blanched aesthetic. This toned-down Deluxe is set to release September 13th at EU retailers like Solebox for 180 € (roughly $208 USD), with a US release date likely to follow later this fall. Enjoy a look at the angelic kicks below, and for more Air Max Deluxe news check out a Where To Buy list for Skepta‘s special VHS-inspired pair that drops this weekend.