Ben Felderstein After months of speculation and swirling rumors surrounding Kawhi Leonard and his New Balance tracksuits, the Boston-based brand has officially announced an endorsement deal with the three-time All-Star on the eve of All-Star Weekend 2019 in Charlotte. Starring in an official brand shoot with a pair of New Balance 990v5s on his feet, the campaign comes anchored by the idea that Leonard – much like New Balance – steers away from the flashiness and the “hot takes” and performs dependably on a nightly basis. With Leonard set to start on Team LeBron this Sunday, expect the quiet superstar to debut a new NB basketball sneaker, officially signifying the iconic brand’s foray into the hoops footwear market. Keep it locked for updates and check out the rest of the sneaker world’s plans for All-Star Weekend while you wait.
Update: New Balance has teased Leonard’s new OMN1S on-court sneaker in six All-Star Game-ready colorways.
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