Sneaker News New Balance has been family-owned and operated for over a century, so, needless to say, they’ve developed a fierce independent streak in that time. Now, they’re celebrating their past, looking towards their future, acknowledging their “family” of athletes/artists, and giving some love to the recently-launched New Balance 997S with a new “Runs In The Family” spot. Soundtracked by Jaden Smith’s new song “I” and featuring appearances from Kawhi Leonard, Francisco Lindor, Sydney McLaughlin, Jamie Foy, and more, the video is a striking salute to dreamers, doers, and thinkers. Although this laundry list of “family” members may excel in different sports/creative fields, one thing that brings them together — beyond the company that endorses them, of course — is their individualistic nature, a shared personality trait that’s enabled them to reach the top of their respective professions. Check out the full commercial directly below, and keep it locked right here for updates on the New Balance 997S and other summertime NB releases as well.
