Ever since rebranding from ID to Nike By You, the Swoosh customization platform has gained quite a bit of traction with collaborations racking up into the high numbers. As programs early on adopted the technical and oriental themes of Maharishi and then more recently delving into the DIY madness of Cactus Plant Flea Market, it’s a welcome surprise to see a bit of diversity as they recruit the talents behind the International Girl Crew, a creative collective totaling six females across different fields. Their takes on the Air Max 90, Air Max 95, and Air Max 97 share one cohesive palette, tapping into the color stories of their diverse travels. Mossy greens connect to the lush backdrop of Scotland, purples and greens match that of signature Mexican fruits, and much more find use with the choice of Nike or IGC furthering personalization. Grab a detailed look at some of what’s possible right below and find it kicking off globally on September 16.
International Girl Crew x Nike By You
Release Date: September 16th, 2019