Sneaker News Extra Butter has been on a roll with their local activations as of late, building energy around the Lower East Side neighborhood via collaborations with nearby vendors and special in-store pop-ups for drops ahead of release dates. On December 3rd, they teamed with Jordan Brand to drop the Air Jordan 11 “Bred” early in limited numbers, with consumers being met with a Mercedes G-wagon completely wrapped in the famed black/red style. Adding to the occasion was a surprise appearance by NY Jets star safety and Jordan athlete Jamal Adams, who graciously paid for eleven pairs of the Bred 11s for those who correctly answered some trivia questions by the EB staff. Check out what went down (as well a detailed look at the XI G-wagon) below, and check our Jordan 11 Bred release guide to prepare for the upcoming December 14th launch.
