EA Sports and Nike’s longstanding partnership adds another chapter with the collaborative release of an Air Max 90. Inspired by the official EA Sports logo and also reflecting the official colors of the NFC and AFC, this limited edition release comes adorned with custom laces with the iconic “It’s In The Game” slogan, custom interchangeable snaps on the tongue and heel, and custom insoles. In celebration of this momentous drop, EA Sports and Nike have welcomed in this custom Microsoft XBOX One X console inspired by the EA Sports Madden ’20 game as well as the famed running silhouette. The shoes will first debut on the red carpet at EA SPORTS BOWL, the brand’s annual Super Bowl event tonight. Throughout the event, EA Sports will give away one pair of shoes per hour to a lucky attendee. For those interested in purchasing the shoes, pairs will be available via raffle at Nike Miami on January 31st (details to come).
XBOX will give away this entire set (shoes, console, custom controllers, and Madden 20) on Twitter; all you need to do is retweet the official tweet (see below) and hashtag #NikeMaddenNFL20XboxSweepstakes. Contest begins on January 31st at 11am ET and ends February 8th at 10pm ET.
EA Sports x Nike Air Max 90 “Super Bowl LIVE”
Release Date: January 31st, 2020