Two years ago, adidas unveiled FUTURECRAFT Loop, a fully circular manufacturing cycle that utilized one plastic to create an entire sneaker. From the upper shell to the BOOST sole to the outsole to the glue-like melt, all of the components of the sneaker were made of one singular material that could be manipulated to form whatever was needed. After use, the sneaker itself could be grind down to form the base material needed to make a brand new pair of sneakers. This means absolutely no waste, and a theoretical never-ending loop that could churn out new pair after new pair without waste.
The FUTURECRAFT Loop program involves a unique QR code, featured on the tongue of the sneaker. This code connects a consumer with a unique pair of sneakers, and from there that consumer will be able to receive a fully recycled pair of sneakers made from the same material as the preceding pair. In short, wear the shoes, return them when you want, and receive something new.
The initial launch of the FUTURECRAFT Loop program is the adidas UltraBOOST “Made To Be Remade” on April 22nd for $180. See the detailed images ahead and if sustainability and eco-friendly production interests you, this is something you definitely want to participate in.
Where to Buy
Make sure to follow @kicksfinder for live tweets during the release date.
adidas Ultra Boost "Made To Be Remade"
Release Date: Apr 22nd, 2021 (Thursday)
Mens: $180 Style Code: FV7827
After MarketAvailable Now
North AmericaApr 22nd, 2021 (Thursday)