1047191

JJJJound Reveals New Balance 990v4 Collaboration

JJJJound Reveals New Balance 990v4 Collaboration

Although New Balance has injected a lot of effort into its New Balance 550 over the last nine months, the brand has been gradually preparing for its 990 series’ 40th anniversary. To this end, the Boston-based institution has released special editions of the line’s first two propositions, while launching and teasing exclusive collaborations on subsequent models. The latest?: A New Balance 990v4 by Montreal’s JJJJound.

A staple in Washington D.C. and the surrounding area, as well as Philadelphia, the fourth installment in the 990v”X” series debuted in 2016 to much fanfare. Premium pig suede overlays sit atop a breathable mesh base that’s cushioned by a sportier ENCAP midsole. In signature “JJJJound” fashion, the upcoming collaborative pair indulges in an unassuming color palette – navy and black to be exact – that highlights the partners’ commitment to quality and attention to detail. While only one angle of the 990v4 has been previewed, it’s very likely that the only discernible change to NB’s five-year-old design is the branding on the sock-liner. Packaging may also get the Justin R. Saunders-treatment, but that’s yet to be seen.

Enjoy a first-look at the pair here below, and anticipate an extremely-limited release via NewBalance.com throughout fall and winter.

For more “N”-branded sneakers, check out the New Balance XC-72 silhouette.

Jjjjound New Balance 990v4 Release Date 2
Jjjjound New Balance 990v4 Photos 2

Latest News

Fernando Tatis Jr. Honors Late Padres Owner With Air Jordan 1 Cleats

San Diego Padres star Fernando Tatis Jr. is known as one of the most fashion-forward MLB athletes, and his taste in baseball cleats lives up...

by Andrew Rizzo 15 hours
612

The Nike Air Max 1 "Easter" Drops On Good Friday

Updated March 28th, 2024: The Nike Air Max 1 “Easter” is set to release on Good Friday (March 29th, 2024) for $160. Nearly a full...

by Jared Ebanks 15 hours
3720

The New Balance 530 Rounds Out The "Festivals" Pack

Friday is good indeed: A trio of New Balance lifestyle bangers will be launching exclusively at JD Sports & Finish Line, each decorated in a...

by Sneaker News 16 hours
652