Nike Air Max 1 “King’s Day” Is Finally Launching

Inspired by the Koningsdag national holiday.

Matt Varga April 16, 2025

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As a truly global company, Nike has never shied away from embracing local cultures with some of its most cherished franchises, especially when it comes to Air Max. Be it the JD Sports run of the Air Max 95 or the Australia-exclusive colorways of the Air Max Plus, the vertical has had a penchant for sealing off particular looks to specific subsets. With the Air Max 1 “King’s Day,” it’s the Netherlands in focus, with retailers beginning to post details on how to grab your pair.

Seeing as the shoe doesn’t carry any particularly obvious branding, much initial coverage of this shoe as official images trickled out missed the Dutch connection. However, the celebration of the King’s birthday bears an obvious tie, imbuing the national adoption of orange on the holiday across diamond-knit mesh panels. Refined notes of brown mix up the leather swatches in between, culminating with a grooved heel panel at the very rear of the shoe.

Perhaps the standout aesthetic feature, the timeless AM1 mudguard splits in half between those two primary tones, interrupting the woody half with an orange mini Swoosh at the toe. Though not depicted in these images, note that the interior of the tongue disguises a stash pocket for any extras you might be bringing to the party.

The shoes currently have a confirmed release date in Europe days before the Koningsdag holiday, but it’s unclear whether it’ll spread beyond the continent. Keep our Sneaker Release Dates page within reach for more info as it comes, or simply enjoy the in-hand looks embedded below and look forward to the April 22nd release.

: Nike Air Max 1 “King’s Day” size?

: Nike Air Max 1 “King’s Day” size?

: Nike Air Max 1 “King’s Day” size?

: Nike Air Max 1 “King’s Day” size?

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WHERE TO BUY

Mens Nike Air Max 1

SKU: HF7346-200

RETAIL PRICE: $N/A

RELEASE DATE: Apr 22, 2025

Europe 04/22/2025 Tuesday

Retailer	Release type	Status
size?	App Only	Check App
Solebox	Standard	Check Site

US 2025

Retailer	Release type	Status
Nikestore US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.