Andrew Rizzo It doesn’t get more ’Murican than Coca-Cola and Converse. After coming together on a handful of collections under Ronnie Fieg’s Kith umbrella from 2017 to 2020, the iconic soda-and-shoe duo is back in the headlines with a new project — this time on their own.
Leading the charge is a red leather Converse Chuck 70. Coca-Cola’s script logo is represented by an extra splice of leather that effectively splits the upper, running from the spine and expanding around the bottom two eyelets. The outsoles nod to Coca-Cola bottles with a light green, semi-translucent tint, while co-branded insoles feature refreshing soda graphics. Metallic silver eyelets add durability, while the branded circles on the medial sides take inspiration from — you guessed it — bottle caps.
Importantly, Coca-Cola’s highly popular personalization campaign is present on the insoles and inner tongue, both of which include space for consumers to write in their name.
The red leather Chuck 70 ($110) begins the collection’s rollout on October 9th, followed by canvas Chuck Taylor All Stars in red, black, grey, and white in November (date TBD). See official images below if you’re considering going for a pair.
WHERE TO BUY
Mens Coca-Cola x Converse Chuck 70
US 10/09/2025 Thursday
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