Andrew Rizzo Reebok has responded to the ongoing 2000s wave by resurrecting the BBC Ice Cream Board Flip. Following a “Watermelon” retro last year, the brand has several additional styles set to keep the nostalgia train rolling through 2026.
Originally made in 2005 in collaboration with Pharrell and Nigo’s BBC Ice Cream skate brand/team, the Board Flip represents an important chapter in sneaker history, namely because it marked Pharrell’s first-ever co-created model. It also captured a defining moment of mid-2000s skate and streetwear crossover, with a chunky, padded silhouette that helped set the tone for the era’s aesthetic.
While there’s no doubting the Board Flip’s place in history, there have been serious questions about whether its return can resonate with today’s younger consumers. The return of the “Watermelon,” for instance, was met with very little fanfare. Still, sneaker brands have found success in exploring 2000s skate aesthetics (see cuts like the adidas Campus 00s and PUMA LaFrance), so there’s reason to believe Reebok might be able to drum up more demand for its next wave of retros, perhaps with a bigger marketing push.
Here we have three original colorways primed to return in 2026: the blue/yellow pair is expected for June, the black/orange is set for October, and the red/pink colorway is due out in December (per @theshoegame). Retail is set at $150 USD. See detailed pics below and stay tuned for further updates.
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- theshoegame/IG
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- theshoegame/IG
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- theshoegame/IG
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- theshoegame/IG
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- theshoegame/IG
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- theshoegame/IG
