Andrew Rizzo Eric “Shake” James done did it again. The Milwaukee-based community activist and retail founder is back with another close-to-home adidas collab, and it’s arguably one of his most important to date.
Regular readers should recognize Shake from adidas’ annual “414 Day” releases through the adidas Cornerstone Community program, the most recent being the viewfinder-inspired “414 Day” Samba. Here we have an adidas Forum Low that incorporates elements from all of Shake’s previous collaborations, an ode to both his partnership with the Three Stripes and his love for the city he’s long called home. The sneaker carries an official nickname of “What The Milwaukee,” taking a page from the Nike SB playbook on the theme. Each purchase will also unlock tickets to Summerfest 2026, taking place across three weekends from mid-June to early July. The sneaker is an official collaboration with SNEEX, one of Shake’s two Milwaukee sneaker stores.
The SNEEX x adidas Forum Low “What The Milwaukee” releases exclusively through SNEEX in-store and online on June 6th for $180. See detailed pics below if you’ll be going for a pair.
