The Pokémon PUMA Suede “Pikachu” Drops Again On August 13th

Gotta catch 'em all (for $300).

John Kim August 10th, 2026 (updated)

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PUMA x Pokémon Quick Facts
– Following an exclusive NYC drop, the Pokémon PUMA Suede “Pikachu” has popped up on the atmos Tokyo release calendar for an 8/13 drop.
– Pokémon has multiple collaborations lined up for its 30th anniversary, including a large Pokémon adidas pack.
– The “Pikachu” PUMAs retail for $300 due to their premium construction and packaging.

Updated August 10th, 2026: Following an in-person drop in NYC, the Pokémon PUMA Suede “Pikachu” has popped up on the atmos Japan release calendar with an August 13th release date. More retailers could also be carrying stock. Keep scrolling to read our initial breakdown.

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WHERE TO BUY

Mens Pokemon x Puma Suede "Pikachu"

SKU: 407020-01

RETAIL PRICE: $N/A

RELEASE DATE: Aug 13, 2026

Asia 08/13/2026 Thursday

Retailer	Release type	Status
atmos Tokyo	Standard	Check Site

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Get on the Where to Buy list

Original article published July 21st, 2026:

PUMA is celebrating one of entertainment’s most recognizable franchises with the upcoming Pokémon PUMA Suede, a special-edition release honoring the 30th anniversary of the global hit anime. Reimagining the brand’s iconic Suede silhouette through the lens of its most recognizable mascot, the sneaker pays tribute to Pikachu with playful details inspired by the electrifying sidekick whose lore is as deep as the series itself.

Although the shoes may appear like your classic Suedes, PUMA pulled out some key stops to validate the $300 price-tag. The upper is highlighted by a reflective lightning bolt-inspired Formstrip, while a custom Pikachu lace charm and the franchise’s signature “Gotta Catch ’em All!” slogan printed across the midsole further emphasize the collaboration. The release also arrives in premium specialty packaging designed with collectors in mind, much like how the brand launched the Mewtwo PUMA Suede last holiday season.

Here’s where you can cop: Pokémon fans will have an early opportunity to purchase the $300 sneaker release at a special launch activation on July 25, taking place from 12 PM to 8 PM EST at 101 Union Street in Brooklyn, New York. Information on an additional release will follow later.

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Written by

John Kim, Editor-in-Chief

John Kim is the current Editor-in-Chief of Sneaker News, taking over the role in 2014 after joining the company in 2009. Born and raised in Queens, NY, John has published interviews with Kobe Bryant, LeBron James, Anthony Edwards, Pusha T, Pharrell, and more. He is considered among the most trusted voices in the industry and is a fixture at important brand events across the globe.