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Nike Put Shedeur Sanders In A Custom Lamborghini For The Air DT Max ‘96 Low

Dropping August 7th.

Nike Put Shedeur Sanders In A Custom Lamborghini For The Air DT Max ‘96 Low

Deion Sanders’ Nike Air DT Max ’96 entered a new era earlier this summer with the debut of a new low-top version, another expansion of the broader Deion Sanders shoes empire that, especially given this latest campaign, figures to become an increasingly important part of the franchise moving forward.

Deion’s son and signature shoe frontman Shedeur Sanders stars in the campaign for the model’s next colorway, a “White/Metallic Silver” edition dropping tomorrow, August 7th. The Cleveland Brown quarterback is pictured alongside a white Lamborghini featuring a custom wrap inspired by the shoes, with the Air DT Max ’96’s signature jagged cutouts recreated across the hood and doors.

As for the sneakers themselves, the Air DT Max ’96 Low “White/Metallic Silver” keeps things clean with a crisp white leather upper, remaining nearly monochromatic save for Metallic Silver Swooshes. Pairs release August 7th via Nike and select retailers for $170. See official images below and hit our Sneaker Release Dates page to browse more upcoming Nikes.

In related news, check out Deion Sanders’ latest Air Diamond Turf “Colorado Buffaloes” PEs.

WHERE TO BUY

Mens Nike Air DT Max '96 Low

SKU: IO4223-100
RETAIL PRICE: $170
RELEASE DATE: Aug 7, 2026

US 08/07/2026 Friday

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