Andrew Rizzo Nike and streetwear label @wagyu.jp, based in, you guessed it, New York City, are dropping a collaborative collection centered on Tinker Hatfield’s Air Max 90. A recent barrage of teasers, including a lookbook featuring Sheck Wes in the shoes and a collaborative Nike Tech set, has now been followed up with a formal announcement.
Wagyu’s recurring motifs are exactly as you’d expect, with the New York imprint offering up hoodies, jorts, tees, and all the usual suspects, with branding inspired by that of A5 Wagyu beef, often incorporating the brand’s cow head logo. While that might present an obvious jumping-off point for the Nike collection à la the iconic Air Max 90 “Bacon,” the shoes and apparel are actually pared back in shades of black and grey.
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- sirsobersakewagyu, wagyu.jp
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- sirsobersakewagyu, wagyu.jp
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- sirsobersakewagyu, wagyu.jp
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- sirsobersakewagyu, wagyu.jp
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- sirsobersakewagyu, wagyu.jp
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- sirsobersakewagyu, wagyu.jp
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- sirsobersakewagyu, wagyu.jp
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- sirsobersakewagyu, wagyu.jp
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- sirsobersakewagyu, wagyu.jp
Wagyu’s cow head logo forms the heel badge, joined by gold Swooshes and “Wagyu” branding peeking through the mudguard window. Elsewhere we have a hairy suede quarter panel, perforated leather toe box, white rope laces, and a patterned sockliner. A particularly clever touch comes in the form of a “Certificate of Authenticity,” included with the shoes and stitched into the interior of the accompanying Nike Tech fleece jacket. The document takes inspiration from the actual certificates issued by the Japanese Meat Grading Association to distinguish grades of beef.
The Wagyu x Nike Air Max 90 and accompanying Nike Tech suit release September 12th via Nike SNKRS at 10:00 AM ET. The shoes retail for $150. See official images below if you’re set on copping.
WHERE TO BUY
Mens Wagyu x Nike Air Max 90
US 09/12/2026 Saturday
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| Retailer | Release type | Status |
|---|---|---|
| Nike SNKRS | Standard | Check Site |
