Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Pricing Info For The Supreme x Air Jordan 14 Revealed

Tapping inspiration from long forgotten MJ images, the studded Supreme x Air Jordan 14s are coming closer to their designated drop day, arriving in two...

By Michael Le May 29, 2019
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Air Jordan 1 Retro “SP Gina” To Release Exclusively At Shoe Palace

Honoring one of the finest heroes to grace the Bay Area, Jumpman’s latest endeavor atop the Air Jordan 1 is a commemorative set piece produced...

By Michael Le May 22, 2019
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Fortnite And Jordan Reveal Downtown Drop LTM

With its tremors felt throughout almost all subcultures — especially in its cameo during the most recent Marvel masterwork — there’s no doubting that Fortnite...

By Michael Le May 21, 2019
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Trophy Room Reveals A Third Air Jordan 5 Colorway

Releasing this past weekend was the collaborative release between Jordan Brand and Trophy Room, the footwear boutique headed by Michael’s son Marcus. That Ice Blue...

By Sneaker News May 20, 2019
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The Trophy Room x Air Jordan 5 Releases This Weekend

Trophy Room is set to launch their special Air Jordan 5 collaboration this weekend, and ahead of the release founder Marcus Jordan has shared the...

By Ross Dwyer May 14, 2019
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Patta And Jordan Reveal Full Collection For May 18th Release

Known for their unique European sportswear stylings and compelling collaborations, Patta has grown to become one of the most respected names in the world of...

By Ross Dwyer May 13, 2019
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Supreme’s Studded Air Jordan 14 Revealed In Black And Royal

After debuting in a black/white/red colorway mere weeks ago, Supreme‘s Air Jordan 14 collaboration has now been revealed in another makeup: black and royal blue....

By Ross Dwyer May 12, 2019
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The Travis Scott x Air Jordan 1 Releases Tomorrow

After months of unfettered anticipation, two shock drops, and plenty of speculation, the Travis Scott Air Jordan 1 is finally set to release tomorrow. With...

By Ross Dwyer May 10, 2019
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Tracking The Travis Scott Air Jordan 1 From First Look To Release

It’s really happening: Travis Scott’s Air Jordan 1 collaboration is finally set for a full-scale official release this weekend. Although they first debuted just over...

By Ross Dwyer May 8, 2019
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