Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
Jordan Brand Unveils Air Jordan 1 PE Cleats For NFL Week 1
With the Jordan Brand family continuing to stay strong in number, their representation during the 2019 NFL season’s opening day is geared to be quite...
Closer Look At Travis Scott’s Air Jordan 6 In Yellow
While loyal legions of fervent fans anxiously await the arrival of his Air Jordan 6s this fall, Travis Scott opted to fan the (la) flames...
Detailed Look At The Air Jordan 14 “Rip Hamilton”
Richard “Rip” Hamilton has a long-standing relationship with Jordan Brand, one that began in earnest when he wore an Air Jordan 14 PE while capturing...
First Look At The Air Jordan 14 “Rip Hamilton” PE
Back in February, we received first word of an upcoming Air Jordan 14 PE designed after the pair that Richard Hamilton wore during the 1999...
The Oregon Ducks Reveal A Frosty Women’s Jordan 6 PE
With the many men’s teams of Jordan-sponsored schools showering us with images of their forthcoming PEs, it’s no wonder the Oregon Ducks are revealing quite...
Detailed Look At Ray Allen’s Air Jordan 7 “Bucks” PE
Retired sharpshooter/long-time Jordan Brand athlete Ray Allen has always been known for his extensive selection of rare PE footwear, and now Jordan Brand is calling...
Richard Hamilton Confirms Release Of His Air Jordan 14 PE
One thing that always helped the Jordan Brand stand out above the rest of the saturated hoops footwear market was its battalion of signature athletes...