November 12, 2009 BY Aaron Hope
Nike Sportswear’s flagship store in New York opened just over a year ago. This project representing both the brand reorganization/renaming (remember ‘Nike Sport Culture’?) and the store itself have done phenomenally well, especially given the current economic climate.
Rather than just resting on their success, the Swoosh would rather, say, head ‘out’ for a treadmill run accompanied by a floor-to-ceiling video display. Clever stuff like this ‘Runner’s Studio’ is what makes Nike’s new store in the Harajuku section of Tokyo immediately indispensable.
The hardwood floors are painted with metallic silver ‘lanes’ so you can run through the store if that’s more your style. You can customize your own kicks in the Nike iD Studio, which is emphasized by a floating display of all-white samples that would have any fan of the Try-Ons series sweeping from joy and envy. The store is fully stocked with all of the current releases, as well as some special limited drops from before. Take a look at the new Nike Harajuku flagship after the jump. via ShoesMaster