August 12, 2010 BY Aaron Kr.
In conjunction with the inaugural World Basketball Festival celebration, Atmos in Harlem, NYC was transformed into a chamber of Jordan artifacts and one-of-a-kind displays, with the ‘For the Love of the Game‘ theme as the centerpiece. Sneaker News gave you a first look at the Air Jordan Legacy featuring a sublime lasered graphic etched onto the entire Air Jordan line, but that wasn’t the only jaw-dropping installment; a University Blue and White Michael Jordan Motorsports motorcycle was the center of attention – literally – as it was displayed proudly on the spine of the Atmos venue. In addition to the special shoes, motorcycles, limited-edition figurines, and Jordan Brand mosaics were a number of celebrity guests, such as hip-hop artists Bun B and Fabolous as well as Jordan Brand notables Gentry Humphrey and Mark Smith. Continue reading for an in-depth gallery of the Air Jordan x Atmos Pop-Up Store Opening Party and let us know if this is the most impressive Jordan Brand display to date.