May 28, 2013 BY Brendan Dunne
Lance Armstrong’s stock in the sporting community continues to fall, as his most prominent endorsers over the years is putting a little bit more distance between them and the cyclist. You’ll recall that Nike originally terminated their partnership with Armstrong back in October of 2012 but maintained that they would continue to support the LIVESTRONG foundation. Indeed that commitment remains, as they’ll still be funding them directly in the wake of the total cancellation of further products branded with the foundation’s logo. Give us your thoughts after you check out the official statement below.
via NIKE Inc.
Nike has made the decision to stop producing new LIVESTRONG product after its Holiday 2013 line. We will continue to support the LIVESTRONG Foundation by funding them directly as they continue their work serving and improving outcomes for people facing cancer.
We are proud of the collective efforts between Nike and the LIVESTRONG Foundation to raise more than $100 million to help people with cancer, distributing 87 million LIVESTRONG wristbands and serving and improving health outcomes for more than 2.5 million people with free cancer support services, programs, tools and resources.
Photo: House of Honda
Filed under: Collaboration