Nike Trail Running Reinvented

September 11, 2013 BY / 3

There’s no denying that the basketball and running categories reign supreme in the sneaker world, but there are so many other facets of the footwear landscape that deserve attention. Over the years, we’ve seen brands create shoes for every different sport and activity you can name, always aiming to fill an unmet need and provide athletes with as much of an underfoot advantage as possible. In addition to the expansion into all different sectors of the sporting world, we’ve also seen brands break some of these core categories into successful sub-genres that specifically cater to more niche areas of athletics.

When Nike first introduced their ACG category in the 1980’s, they were able to capture a relatively untapped market by creating rugged, outdoorsman-approved designs that allowed you to toss aside your clunky hiking boots for something that not only looked and felt more like a sneaker, but performed better against the elements as well. In addition to the ACG imprint, Nike also delved


deeper into the concept of the “trail shoe”, most notably with an ongoing series of releases tagged with the Terra designation. A lot of time has passed since those concepts were first introduced, and while they’ve been a constant ever since, their evolution seems to have slowed down a bit in recent years.

That is until now, of course, as Nike has rededicated some of their focus back to pushing the limits of trail running footwear with a trio of forward-thinking new designs. Inspired by the rocky terrain of Eastern Oregon, their new collection takes the brand’s pursuit for running shoe perfection off the track and pavement and applies a variety of their latest innovations to some new models better suited for a more treacherous type of landscape. Learn more about the Nike Free Hyperfeel Run Trail, Zoom Terra Kiger, and Zoom Terra Wildhorse in the pages that follow, and you can find the first few colorways of all three at NikeStore and other global retailers now.


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