What Sneakers Should We Expect for 2014 NCAA March Madness?

March 17th, 2014 by

RATE THIS
4.50 / 5 (1 VOTES)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS 
Loading...Loading...

The NCAA March Madness tournament has long been an important marketing tool for sneaker companies. Ever since the tournament rose to televised prominence, different brands have vied for sponsorship deals with top seeded teams that ensure plenty of TV time for their basketball offerings that season (Nike co-founder Phil Knight even toyed with the idea doling out the money necessary to outfit every single Division 1 team with Swoosh gear back in the 90s in order to land an unprecedented level of brand ubiquity). These sorts of sponsorships allow the sneaker companies to present a much more unified vision than in the NBA – the squads in the Big Dance are compelled to stay within the lines of their school’s sponsorship deals, as opposed to NBA teams that usually consist of a mixture of individual endorsers wearing the sneakers of rival brands.

With Selection Sunday settling all the seeds into their respective brackets yesterday, we’ve now got a solid portrait of the brand breakup as far as schools are concerned. Nike and Jordan Brand lead the pack with 45, adidas comes in second with 18, and Russell Athletic and Under Armour round the pack out with 4 and 1, respectively. More teams for any given company doesn’t necessarily mean time in the spotlight though – there is also the seeding of the teams to consider (Last year adidas Basketball was also second place to Nike/Brand Jordan but they ended up with an all-adidas finals in the Louisville/Michigan match). With that being said, the Swoosh is looking good in that regard as they’ve got all the #1 seeds locked up. adidas is also looking strong towards the top though – they’ve got three of the #2 seeds. Take a look at the full bracket and read on to see what sneakers you can expect to see beginning today.

Source: Sporting News

Load next page (2/7)
Loading...

Filed under: Adidas Air Jordan Basketball Featured Stories

Tags:

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Is the adidas' Futurecraft 4D the future of sneakers? by SneakerNews

How Kaws got to design an Air Jordan IV. by SneakerNews

Popular Posts

720660

Where To Buy The Tom Sachs x NikeCraft Mars Yard 2.0 by Sneaker News

720569

Nike Announces Complete Release Info For The Flyknit Trainer Retro by Sneaker News

720652

adidas Yeezy Boost 350 v2 Samples In “Midnight Blue” And “Gold Ochre” by Sneaker News

720825

Steph Curry Savagely Throws Away A Fans Nike LeBrons During Asia Tour by Sneaker News

720760

Nike Air Force 1 Low “All Over Print” by Sneaker News

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU