April 3rd, 2014 by John Kim
In preparation of today’s in-store release of the Supreme Foamposites, hordes of sneakerheads and brand loyalists gathered at the store locations in New York and Los Angeles with hopes of acquiring a pair in person. The mayhem at the NYC location forced the NYPD the cancel the in-store release in New York due to safety concerns, and the thousands that showed up were forced to go home and wait for the online release. The events that unfolded are a reminder that Nike’s efforts to keep these types of releases strictly digital have produced positive results, especially with the higher frequency of high profile items. However not everything can be done through an RSVP or Twitter Link Only system, and there was a time when chaos on release dates was to be expected.
First things first – campouts and rowdy behavior at sneaker releases go back over a decade. This isn’t something to be shocked at, with Foamposites being wildly popular and Supreme being the “it” label for the moment. What went down yesterday only reflects events of the past, and the occurrences we’ve noted here focus on significant and notable campouts/releases and the overall enculturation of the sneaker community, not on isolated acts of violence that unfortunately happen as well. Did you experience any of these sneaker releases first-hand? Do you have a story to tell that might surpass these in terms of significance to this sub-culture? Check out this feature below and let us know what you think in the Comments area below.
Tags: Air Jordan 1 Air Jordan 1 Banned Air Jordan 11 Air Jordan 11 'Space Jam' Air Jordan Future Air Jordan XI Space Jam Featured Stories Jordan Future Nike Air Foamposite One Nike SB Dunk Low 'Pigeon' Parra Patta Supreme Supreme x Nike Air Foamposite One