Is Jordan Brand Putting A Pause On Signature Basketball Shoes?

August 24, 2015 BY

RATE THIS
4.38 / 5 (12 VOTES)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS 
Loading...Loading...

Jordan Brand has expanded its reach onto all different kinds of playing fields, from the lifestyle realm to recent running and training expansions. But is the brand most notoriously linked to basketball given well, Michael Jordan, putting a halt on signature models?

Russell Westbrook is one of the most explosive players in the game today and even he can’t get a signature with the brand – instead he champions the likes of the flagship Air Jordan XX9 on the court. Jordan has capitalized on Westbrook’s affiliation to fashion by giving him a lifestyle-inclined silhouette in the Jordan Westbrook 0 mirroring what Nike Basketball does with its NSW department, but other up and coming stars with the brand haven’t been as lucky. Jimmy Butler, Kawhi Leonard, and LeMarcus Aldridge are all supreme talents with appeal (although Kawhi and LeMarcus suffer from playing in a secondary market like San Antonio). Even Blake Griffin’s Jordan Super.Fly 4 has no name recognition despite Blake being one of the NBA’s most marketable talents.

This all points to one problem: modern performance basketball models created by Jordan Brand simply don’t sell. Carmelo Anthony and Chris Paul’s recent signatures have failed to capture a basketball audience with stiff competition from parent company Nike, and neither shoe managed to be a truly worthy selection off the court. Jordan isn’t confident that it can continue to sell performance basketball shoes affiliated with anyone other than Michael Jordan. With the retro market as strong as it’s ever been and the growth in casual training and running departments in the U.S. interest in recent years, there’s profits to be made elsewhere. It does beg the question what the brand has planned for exciting prospects like Jabari Parker. Will he just be ushered in to wearing the latest numbered Jordan? Probably.

There is hope on the horizon though, as the flagship Jordan model has seen a resurgence in recent years highlighted by the head-turning shroud of the Air Jordan XX8 and the Tinker-approved Flyweave of the Air Jordan XX9. Innovation is as key as it ever was at Nike, but it’s an unknown whether the brand will put the same thought process into its signature athlete’s respective lines as it does for the main model. For now Jordan athletes are still living in Mike’s shadow, and that will undoubtedly be the modus operandi as long as a Jumpman logo is still stitched on the sneaker.

The Westbrook 0 is now available from shops like Oneness.

Source: Oneness

Jordan Westbrook 0

Color: University Red/White
Style Code: 768934-601
Price: $130


 eBay Marketplace Logo "adidas Yeezy Wave Runner 700" "Air Jordan 11 Low Bred"
view all 387 items on ebay
disclaimer

Loading...

Filed under: Air Jordan Basketball Just Released

Tags:

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Is the adidas' Futurecraft 4D the future of sneakers? by SneakerNews

How Kaws got to design an Air Jordan IV. by SneakerNews

Popular Posts

724706

Detailed Look At OFF-WHITE x Air Jordan 1 And Its Packaging by Zack Schlemmer

724765

First Look At The Air Jordan 32 by Sneaker News

724748

LeBron James Announces Collaboration With Ronnie Fieg by Patrick Johnson

721148

OFF WHITE x Nike Footwear Collection Releases On September 1st by Patrick Johnson

724699

Foot Locker Shares Fall Nearly 25% Due To Decreasing Sales Of Nike Products by Sneaker News

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU