THE DEFINITIVEBLACK FRIDAY SNEAKERSHOPPING GUIDE

Proper dues must be paid to the Air Jordan. MJ’s footwear started the trend of releasing big-ticket items on the most infamous shopping day of the year, and it all began in 2008 when the 23rd model of the legacy launched on that fateful day. Since then, Jordan Brand has made it a tradition of sorts to unleash one of the best releases of the year a day after Thanksgiving, with highlights including the Air Jordan 5 “Oreo”, the iconic “True Blue” 3s with Nike Air on the heel, and the stylish “Aqua” edition of the Air Jordan 8.

The ever-expanding popularity of the adidas YEEZY is evident in the brand’s confidence to drop mass quantities of its footwear on the most competitive shopping day of the year. But Kanye’s not one to shy away from the spotlight of a challenge; his newly released Yeezy Boost 350 v2, which first launched in September of 2016, dropped in a whopping three colorways on Thanksgiving week. A couple of years later, the elegant “Sesame” followed suit, while 2019’s occasion promises a re-release of the all-black “Static” version from the recent Summer months.

Consumerism has heavily shifted to the digital world. Growing alongside the rising trend of online shopping is Nike’s embracing of next-gen innovation and its ground-breaking self-lacing Adapt technology that has been applied to lifestyle, basketball, and training shoes. While shopping online and controlling your footwear with a phone App aren’t exactly in correlation, there’s a clear intersection – consumers want more control at the touch of a button.