Jovani Hernandez While heavily focused on the Superstar’s 50th Anniversary, adidas has not forgotten about its other products – namely the the Ultra Boost, NMD and Nite Jogger. And given that these three models boast collaborations with Beyoncé’s IVY PARK and Disney, among (many) others, it’s hard to believe they’re no more than six years old, as Boost technology by The Three Stripes Brand was introduced in 2014 at Foot Locker. Today, adidas and Foot Locker have announced the next chapter of their partnership: BOOST WORLD.
Described as “the home of energy at Foot Locker,” BOOST WORLD recognizes that adidas’ marquee cushioning is now as important in the lifestyle space as it was in the performance realm in 2014. The campaign’s launch collection – “Energy Of Color” – gives sneakerheads seven new options of the Ultra Boost DNA and NMD R1. Among them, “Linen,” “Supcol” and “Lush Red” join the hundreds of colorways that have already been embraced by global sport, fashion and youth cultures. And to commemorate those who helped evolve the Ultra Boost and NMD into what they are today, the inaugural BOOST WORLD collection has pulled fan-favorite two-tone arrangements from the adidas archives, which will surely fuel future collections from this partnership.
You can find BOOST WORLD at Foot Locker and Champs Sports outposts all across the U.S. and at Foot Locker Canada. The first releases under the “Energy Of Color” collection are available right now at FootLocker.com and priced at either $130 USD (NMD) or $180 USD (Ultra Boost).
Elsewhere under the adidas umbrella, the Yeezy Desert Sage launches tomorrow, March 14th.
adidas x Foot Locker BOOST WORLD “Energy Of Color” Collection
Release Date: Available
$130–$180
Make sure to follow @kicksfinder for live tweets during the release date.
Where to Buy
- Foot LockerAvailable
adidas Ultra Boost DNA
Release Date: Available
$180
Color: Core Black/Core Black/Red
Style Code: FX7236
adidas Ultra Boost DNA
Release Date: Available
$180
Color: Linen/Linen/Pink
Style Code: FX7235
adidas NMD R1
Release Date: Available
$130
Color: Grey/Grey/Supcol
Style Code: FX4353
adidas NMD R1.V2
Release Date: Available
$130
Color: White/White/Lush Red
Style Code: FX4118
adidas NMD R1.V2
$130
Style Code: FX4147
adidas NMD R1
Release Date: Available
$130
Style Code: FX4355
adidas NMD R1
Release Date: Available
$130
Style Code: FX4459
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