Jovani Hernandez As the second half of 2020 gets underway, NIKE, Inc. has solidified itself as a strong candidate for “Sneaker Brand of the Year”.
Under its Jordan Brand imprint, the 56-year-old company has remained in the headlines not only thanks to its partnerships with OFF-WHITE and Dior, but also through its own merit. The Jordan 1 could release in its original colorways every quarter to much fanfare, but it’s consistently rejecting resting on its laurels in favor of reinventing itself. Case in point: an Air Zoom-cushioned iteration boasting the Nike Space Hippie line’s Crater Foam and the handful of eclectic pairs of both the Jordan 1 Mid and Jordan 1 Low. Other Air Jordan silhouettes like the Jordan 13 and Jordan 4 also emerged in brand new takes that solidify Michael Jordan’s signature sneaker like the most successful one of all time.
In regards to its core line, The Swoosh showed some overdue-love to the Centre Pompidou-inspired Air Max 1, while having simultaneously introduced the Nike VaporMax 2020. Furthermore, the Dunk from ‘85 surfaced with a reworked design currently dubbed the “Dunked”; the Air Presto given to Australia’s Olympic Team in 2000 also got green-lit for its first ever retail launch; and Giannis Antetokounmpo’s Zoom Freak 2 model was officially unveiled after earlier leaks. Nike’s grandest headline this week, however, related to the brand’s SB collaboration with the Grateful Dead, which has its three pairs releasing between July 18th and 24th.
adidas revealed another collaboration with Star Wars. But instead of a Yoda Ultra Boost or Stormtrooper NMD, the latest joint-effort arrives in the form of a Stan Smith inspired by Luke Skywalker.
For all that and more, check out our top twelve headlines from July 11th to July 17th ahead.
Grateful Dead Dunks Officially Drop In July
Inspired by the band’s History of the Grateful Dead, Volume 1 (Bear’s Choice) album.
READ MORE: Grateful Dead Nike Dunks
READ MORE: Grateful Dead Orange Dunk
READ MORE: Grateful Dead Yellow Dunk
READ MORE: Grateful Dead Green Dunk
The Nike Air Max 1 Returns In Anniversary Form
The ’87 silhouette gets some overdue love.
READ MORE: Orange Air Max 1 Anniversary
READ MORE: Green Air Max 1 Anniversary
Nike SB Dunk Low “Chicago” Emerges
The Swoosh’s skateboarding imprint keeps delivering.
READ MORE: Nike SB Dunk Chicago
READ MORE: Nike SB Black Collection
Nike Unveils The Air Vapormax 2020 Flyknit
A silhouette comprised of at least 50% recycled trash.
READ MORE: Nike VaporMax 2020
READ MORE: Smoke Grey VaporMax 2020
This Week In Air Jordan 1s
Exciting things are still in store for Michael Jordan’s first signature sneaker.
READ MORE: Jordan 1 Dark Mocha
READ MORE: Jordan Crater Collection
READ MORE: Neutral Grey Jordan 1 Co.JP
READ MORE: Jordan 1 Auction
READ MORE: Jordan 1 Low Sail
READ MORE: Jordan 1 Low Grey Fog
Nike Officially Unveils The Zoom Freak 2
Launching in a “Naija” colorway on July 25th.
READ MORE: Nike Zoom Freak 2
Nike Sportswear Fall 2020 Previews
Led by a new take on the 2020’s sneaker darling, the Nike Dunk.
READ MORE: Nike Dunked
READ MORE: Space Hippie 04 Tan Blue
READ MORE: Space Hippie 04 Red Volt
READ MORE: Adapt Auto Max Berry
This Week In Air Jordan Retros
New takes on the most successful athlete signature sneaker line ever.
READ MORE: What The Jordan 5
READ MORE: Jordan 5 Bel-Air Alternate
READ MORE: Jordan 4 Lemon Venom
READ MORE: PSG Jordan 4
READ MORE: Jordan 13 Hyper Royal
adidas Honors Luke Skywalker With Special Stan Smiths
Right in time for The Empire Strikes Back’s 40th Anniversary.
READ MORE: Stan Smith Luke Skywalker
A Massive Influx Of Air Jordan 1 Mids Appear
Is it time the Mid’s naysayers become believers?
READ MORE: Jordan 1 Mid
Nike Releases The Air Presto “Australia” For The First Time Ever
Originally only bestowed upon the country’s 2000 Olympic team athletes.
READ MORE: Nike Air Presto Australia
The Nike LeBron 17 “Graffiti Remix” Emerges In Third Alternate Colorway
Arguably louder than the first two versions.
READ MORE: Red LeBron 17 Graffiti Remix
