thisisneverthat Debuts Three Collaborative New Balance 550s At PaperBoy Paris

UPDATE 8/16/2023:
The thisisneverthat x New Balance 550 is slated to release next week on August 23rd at 9PM ET via intl.thisisneverthat.com.

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Paris Fashion Week is no longer just about clothes. Sneakers, too, have become a huge part of the event, with labels often walking their upcoming projects down the runway. But if you’re thisisneverthat, an early release is clearly preferred over a runway reveal, as the South Korean streetwear brand just launched three New Balance 550s at PaperBoy Paris.

First teased back in April of this year, the thisisneverthat x New Balance 550 comes in a trio of different colorways: brown, pink, and green. And though different in this respect, each pair is constructed in a similar manner, boasting a near full canvas upper as well as blacked out detailing along the laces, the sole, and the cracked leather of the “N” logo. What’s more, the “thisisneverthat” names sits atop the tonal, co-branded tongue labels of all three options.

Enjoy a closer look at the thisisneverthat x New Balance 550 ahead. At the time of writing this, a global release date has not yet been confirmed. For now, sit tight and stay tuned for further updates.