Joe Freshgoods Teases Upcoming New Balance 990v6 Collaboration

Chicago's own odes to his hometown.

Joe Freshgoods Teases Upcoming New Balance 990v6 Collaboration

There aren’t many names in the canon of New Balance collaborators that are as much of a draw as Joe Freshgoods. Though he was just tabbed for the re-introduction of the New Balance 1000 in April, he’s already circling back once again. He took to Instagram to showcase early images of his take on the New Balance 990v6, expected to drop as the year draws on.

The pair he personally showcased is a monochromatic drenching of the shoe in Sky Blue, a palatable tonal look at first glance. However, earlier images of an identically clad Red 990v6 connected the pair to JFG. The official unveiling of this baby blue counterpart points heavily to those reports being on target.

Additionally, Freshgoods showcased two contrasting gradient New Balance boxes in the same colors, a tacit confirmation of this upcoming two-pack. With both pieces of the puzzle in place, this collection is all but guaranteed to be a nod to the Chicago state flag, continuing the personal storytelling that’s marked every JFG New Balance drop so far.

Those early pairs had the red pair tabbed for August 2024, but official release details have yet to emerge. In the meantime, check out all the looks we’ve gotten so far, and keep our Sneaker Release Dates hub handy for the latest info.

Latest News

The Air Jordan 1 Method Of Make Foreshadows Upcoming Travis Scott Releases

Arriving in the earlier part of 2025 are two highly-anticipated Travis Scott Shoes — the Air Jordan 1 Low OG in “Sail” and “Dark Pony”....

by Sneaker News 14 mins

adidas Officially Unveils Anthony Edwards' adidas AE1 Low

Updated July 16th, 2024: adidas has officially unveiled the AE1 Low. Retailing at $110, the AE1 Low will debut in the “Ascent” colorway on July...

by Matt Varga 15 mins

The Deconstructed New Balance 1906A Comes Coated In Grey

New Balance found a hit in the 2002R “Refined Future” pack in the early 2020s, capturing deconstructed and tech-runner aesthetics in one stroke to much...

by Andrew Rizzo 44 mins