Andrew Rizzo Updated November 19th, 2025: Wale is giving away one pair of his Nike Air Max Goadome “EIA” boot to one lucky winner. Enter HERE.
Wale and Nike have brought the rapper’s 2008 track “Nike Boots” back to life with a Friends & Family version of the Air Max Goadome, unveiled as part of a commercial previewing his upcoming album everything is a lot.
Wale’s affinity for the Air Max Goadome goes back literal decades. The Washington, D.C. artist has long contended that the DMV area is responsible for making the Nike ACG model iconic, while others, notably Jim Jones of Harlem’s Dipset, have famously argued otherwise. Wale scored some bragging rights with an unreleased Goadome style in 2008, and now we have even more reason to anoint him King of the Nike Boot.
Designed by Wale and his creative director Pierre Edwards, the 2000-born cult classic goes full luxury with a black leather croc-skin finish. Text reading “EIA” for everything is a lot appears on a tag at the quarter, while Wale’s signature cursive logo comes in on the heel. The sneaker is portrayed getting “seeded” to the everything is a lot feature list, which includes names like Shaboozey, Ty Dolla $ign, and more.
The Air Max Goadome has been enjoying something of a resurgence in recent months, led by a Yeat x Nike project as well as upcoming pony hair styles that have already got the streets talking. Wale has been enjoying renewed relationship with Nike, back to teasing high-profile releases just as he was a decade ago. The rapper was involved in the launch of the “DMV” Foamposites last year, and more recently, he’s become the frontman for the upcoming Nike GT Future.
The Wale x Nike Air Max Goadome is confirmed to be a Friends & Family exclusive. However, several non-collaborative styles are set to release during the Holiday 2025 and Spring 2026 shopping windows. See our Sneaker Release Dates page for all the latest.
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