The busiest shopping weekend of the year is here. Black Friday has long been a major moment in the sneaker world, serving up sought-after drops (like the “Black Cat” 4s this year) as well as past-season heat at steep markdowns.

Scrolling through hundreds of pages to find hidden gems can be time consuming and can take away from the thrill of landing a deal, so we decided to make things a little easier. Below you’ll find some of the best Black Friday sneaker deals across major retailers, complete with purchase links, sale descriptions, and a few shoutouts to our favorite picks.

Nike

Save up to 50% on select styles for Black Friday and use code BFRIDAY for an extra 25% off. TAP HERE TO SHOP.

From quarter-zips to Nike Techs and popular models like the Vomero 5 and V2K Run, Nike’s Black Friday lineup spans the brand’s entire catalog. Our favorite pick: the Nike Dunk Low “Abominable Snowman,” still available in most kids’ sizes HERE. Also a great time to stock up on white socks, either for yourself or as a stocking stuffer.

adidas

Receive up to 60% off select apparel, footwear, and accessories. TAP HERE TO SHOP.

Today’s hottest terrace styles are deeply discounted right now, along with a healthy mix of basketball and running options. Keep an eye out for underrated pairs hiding in the remaining-size section.

ASICS

$50 off orders $250+ (exclusions apply) from 11/24 – 12/1. TAP HERE TO SHOP.

ASICS is offering strong discounts on some of its hottest retro and modern running silhouettes, including the GEL-Nimbus 10.1 and the ultra-cushioned GEL-Nimbus 27.

DICK’S Sporting Goods

Up to 50% off select styles through 12/1/2025. TAP HERE TO SHOP.

With nearly 2,000 footwear products on sale, DICK’S truly has something for everyone. The Nike Calm Slide makes an easy gift for Gen Z family members, while a wide range of HOKA models has the “dad shoe” department covered. There’s no shortage of deals to dig through.

Foot Locker

Up to 50% off select styles (footwear and apparel). TAP HERE TO SHOP.

Foot Locker’s selection is just as strong as DICK’S – no surprise now that the two brands are under the same roof. The Nike Air Tech Challenge II “Stone Blue/Tart” is a staff favorite and now available for half off.

Sneaker Politics

Up to 35% off via pre-Black Friday membership sale (ends 11/27). TAP HERE TO SHOP.

This one’s great for New Balance heads. Sneaker Politics has several Made in USA/Made in England models listed on the low, not to mention plenty of collabs by brands like adidas, Nikes, and ASICS (including one of Sneaker Politics’ own).

Concepts

40% off select styles (footwear and apparel) using code HL25 at checkout. Valid through 11/7 – 12/23. TAP HERE TO SHOP.

Standout adidas Samba styles, fresh Nikes, and even pairs from brands like Golden Goose appear in Concepts’ Black Friday mix. I may or may not have already grabbed something while digging through their sale section.

SNIPES

BOGO 50% off select apparel and accessories. Select sneaker styles at $49.99, $69.99, & $99.99. TAP HERE TO SHOP.

Hot Nike Basketball options, tech runners, and plenty of streetwear styles anchor the SNIPES Black Friday lineup. Head here if you’re hunting for a great Crocs deal.

Journeys

Up to 65% off select styles (footwear and apparel). Free shipping on orders $125+. TAP HERE TO SHOP.

Journeys is offering some of the biggest percentage discounts on this list, including Reebok and Vans styles priced about the same as a nice lunch.

K-Swiss

Up to 35% off. Exclusions apply. TAP HERE TO SHOP.

K-Swiss has been trending upward thanks to new K-Swiss Racquet Club styles created in collaboration with Anwar Carrots. If you haven’t checked ’em out yet, now is a great time to do so.

Frequently Asked Questions

What is Black Friday?

Black Friday is a major holiday shopping day traditionally associated with large crowds and steep discounts. The name comes from accounting terminology, referring to the point when retailers’ finances shifted from operating “in the red” (at a loss) to “in the black” (profitable) thanks to a surge in holiday spending.

When is Black Friday?

Black Friday takes place the day after Thanksgiving in the United States. This year, the date falls on November 28th, 2025.

What is this year’s most important Black Friday release?

This year’s most important Black Friday sneaker is undeniably the Air Jordan 4 “Black Cat,” which returns for the first time since 2020.