Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
Shopping Links
Air Jordan
Where To Buy The Air Jordan 5 “Oil Grey”
It’s not every year you get to celebrate your 30th birthday, and for the Air Jordan 5, the commemorations of this milestone will gradually be...
Off-White x Air Jordan 5 Releases In Pre-school And Toddler Sizes
Though it was revealed earlier last week, the Off-White x Air Jordan 5 still had a lot left secret in terms of its roll out....
Official Images Of The Off-White x Air Jordan 5
Since the release of Virgil Abloh’s original “The Ten” collection with Nike, a unique power shift was casted down upon the sneaker industry in a...
Nike And Jordan Brand All-Star Weekend 2020 Preview
Within the history of Nike and Jordan Brand, Chicago most certainly holds a special place — and with All-Star Weekend making a return to its...
Air Jordan 6 “Citron Tint” Releasing In February For Girls
Throughout the latter half of 2019, the Air Jordan 6 saw to quite a bit of spotlight, staying in headlines and resell charts by way...
Detailed Look At The Women’s Air Jordan 5 “Oil Grey”
The Air Jordan 5 may not have had much time to itself in 2019, but with a new year comes new opportunities, and Jordan Brand...
Off-White x Air Jordan 5 Spotted With Circular Windows Cut Out
Though Virgil Abloh‘s relationship with Nike has been a long one, his extension into Jordan Brand has been relatively short-lived, only ever translating his deconstructive...
Best Look Yet At The Air Jordan 5 “Top 3”
Mixing colorways has been an oft-employed tooling throughout the past decade of Jordan releases — and with good reason — spawning creations the likes of...
The Air Jordan 6 DMP, A Tribute To MJ’s First NBA Championship, Returns This Summer
In 2006, Jordan Brand introduced its first-ever two-pair set called the Defining Moments Package – an honorary tribute to two of Jordan’s greatest moments as...