Jovani Hernandez From new releases to shake-ups in the business side of sneakers, the last seven days delivered a considerable amount of news.
2006-2021
adidas‘ parent company announced it sold Reebok to Authentic Brands Group (ABG) for more than $2 billion USD. The world first caught wind of the Three Stripes attempting to sell the English-founded company at the tail-end of 2020. Although the brand was sold for less than the $3.8 billion USD it was purchased for back in 2006, it can’t be remised that it was a profitable venture for adidas’ parent company, while also allowing it to diversify its influence and reach. The future of Reebok is unknown, but new ownership might be exactly what the brand needs.
Elsewhere under the Three Stripes umbrella, The Simpsons has reimagined an adidas McCarten as a shoe for none other than Ned Flanders. A number of of EQT and adidas Forum options surfaced, the latter receiving one of the most eye-catching styles of the year courtesy of Kerwin Frost.
THE NAME OF THE GAME (STILL)
Over the last two years, collaborations have become omnipresent within the world of sneakers, and NIKE, Inc. arguably leads the pack. Travis Scott, fresh off his own string of Swoosh-backed projects, took to Instagram Stories to tease a Solefly x Air Jordan 1 Low. sacai and fragment design also had two of their Nike LDWaffle creations emerge via official images, leading some spectators to express how they believe the pairs are too plain. Hiroshi Fujiwara showed another color of his fragment design x Nike Dunk High on social media too, although there’s no word as to whether or not the black and navy proposition will ever release.
Casablanca and New Balance unveiled the latest chapter of its burgeoning partnership with the sports car-inspired New Balance XC-72. Kiko Kostadinov, Brain Dead and ASICS shared a look at one of their most complex-looking arrangements yet on the limited GEL-Fratelli.
For a look at all that and more, check out our top headlines from August 7th to August 13th ahead.
adidas Sells Reebok To ABG For $2.5 Billion
So long, partner.
READ MORE: adidas Sells Reebok
Travis Scott Teases Upcoming Solefly x Air Jordan 1 Low
Shared via Instagram Stories.
READ MORE: Solefly Air Jordan 1 Low
READ MORE: Jordan 5 Jade Horizon
READ MORE: Jordan 5 Oreo
READ MORE: Jordan 1 Zoom CMFT Silver
READ MORE: Jordan 1 Low Barcelona
READ MORE: Girl’s Jordan 1 Low Pink
READ MORE: Violet Jordan 36
Ned Flanders Gets His Own a-diddly-didas Collaboration
Stupid sexy Flanders.
READ MORE: Ned Flanders adidas
Hiroshi Fujiwara Reveals Next fragment x Nike Dunk High
Soon come?
READ MORE: Black Navy fragment Dunk High
READ MORE: Pink Velvet Dunk Low
READ MORE: Iowa Dunk Low
READ MORE: Midnight Navy Dunk High
READ MORE: Georgetown Dunks
READ MORE: Grey Fog Dunk Low
READ MORE: 1985 Dunk High Chile Red
READ MORE: Dunk High Blue Camo
READ MORE: Diamond Anniversary Dunk Low
Casablanca Ushers In The Era Of The New Balance XC-72
Inspired by the world of racing.
READ MORE: Casablanca New Balance XC-72
READ MORE: Ronnie Fieg New Balance 990v3 Tornado
READ MORE: Multicolor New Balance XC-72
Sneak Peek At Another Off-White x Nike Blazer Low
Hmm.
READ MORE: Off-White Nike Blazer Low
Official Images Of The sacai x fragment x Nike LDWaffle “The Classic”
Tonal takes from the trio.
READ MORE: sacai fragment LDWaffle The Classic
READ MORE: Navy sacai fragment LDWaffle
Kerwin Frost Imagines The adidas Forum Hi In Macabre Form
Wild.
READ MORE: Kerwin Frost adidas Forum Hi
READ MORE: Solebox adidas EQT Racer
READ MORE: Black Bad Bunny adidas
READ MORE: Jeremy Scott adidas Forum Low Dipped
READ MORE: adidas Predator Accelerator 4D
READ MORE: Blue Bird adidas Forum Velcro
Kiko Kostadinov And Brain Dead Collaborate On The ASICS GEL-Fratelli
Split personality.
READ MORE: Kiko Brain Dead ASICS
Allen Iverson’s Reebok Answer IV Emerges In “Bred”
What if?
READ MORE: Black Red Reebok Answer IV
