April 14, 2011 BY John Kim
adidas introduces the adidas adiZero Crazy Light, a one-of-a-kind basketball performance shoe emphasizing the abounding advantages of weightlessness. Weighing in at a featherweight 9.8 ounces – 15% lighter than its competitors – the adidas adiZero Crazy Light now gives adidas a stranglehold in the lightweight department, boasting best in class in basketball, football, and soccer. The adidas adiZero Crazy Light features SPRINTWEB technology, a revolutionary exoskeletal upper construction that is less than 1-mm thick, as well as SPRINTFRAME external heel counters for stability and TORSION SYSTEM for additional weight reduction without the cost of control. Throw in BOUNCE technology and you have a performance sneaker that can only be described by the name it was given.
The adidas adiZero Crazy Light is a product more than two years in the making, as the adidas Innovation Team and adidas Basketball Design created the shoe from the ground up, using the canvas of a bare foot and building above it to create an extension of the body. adidas aims to translate its dominance of the lightweight category into actual performance, and this June 3rd, you’ll have the opportunity to take your game to ‘Crazy Light’ levels. Four colorways will drop this June, followed by six additional team-based editions in September, so continue reading for detailed images as well as the developmental sketches detailing the original concept of the shoe and let us know what you think of the adidas adiZero Crazy Light – the lightest basketball shoe on the planet.