From Campouts to Photo Verification: How Nike Changed Sneaker Releases Forever

March 10th, 2014 by

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With every passing year, the hoops that must be jumped through in order to obtain a pair of limited or highly-coveted sneakers are rearranged to reflect the still-growing community of sneakerheads worldwide. At the dawn of the era it was all about the campout; you’d set your chair, sleeping bag, or woodland-grade tent up and play the waiting game for hours, or days, at a time in order to grab that pair of Nike SB Dunks, Air Maxes, or what have you. It could only last for so long though, and as the 2000s progressed, lines continued to get longer and episodes of sneaker mayhem at major releases seemed less and less like isolated events. A change had to be made, and it was industry leader Nike that decided to put the much-needed change into place.

Thus began the ongoing saga of Twitter RSVPs, Twitter link only releases, and Nike’s on-going battle against the bots. There’s no doubt that the Swoosh has largely ushered out the era of the campout, but they have in turn ushered an entirely new era of sneaker purchasing that is not without it faults. Gathered here at Nike’s various efforts over the past couple of years to streamline this process and make the system as fair as possible. The game at this point is a cat and mouse one, and every innovation or change made on behalf of Nike is no doubt being followed up by RSVP and add-to-cart services doing their best to adapt. Are we better off in this new era of sneaker releases than we were before? Has Nike done enough to insure that that sneaker purchasing is as fair as it will ever be? Recap the various events that got us here below and then let us know your thoughts on those questions down in the comments.

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Filed under: Air Yeezy Featured Featured Stories NikeStore

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