May 29th, 2014 by John Kim
There are several significant dates on the sneaker calendar that one should be aware of every year, and most of them encircle the basketball genre – we’re talking Nike signatures, Foamposite-related releases, All-Star, and so forth. One tradition that’s been, quite frankly, falling in the ranks of importance is he debut of the flagship Air Max shoe, a sneaker that for a long stretch in the brand’s history was Nike’s most important product roll out of the year. There are a number of reasons why the annual Air Max shoe doesn’t get the love it’s used to getting, but it’s mostly due to the shoe’s high retail price, the rising popularity of the lesser-priced Flyknit, the evolution of the running shoe towards a minimized midsole, and the fading “wow” factor that we expect from a shoe with such an honorable name (or maybe we’ve just been spoiled).
The last few years, Nike has really focused on the actual Air Max construct of the sneaker, giving the full-length Air unit a true bare-foot “Free” like anatomy while pumping it with as much gas as possible. Not saying the upper designs have been a miss, but it’s hard to say if there has been that iconic design that truly lives up to the 95s and the Plus-es of the lineage. In comes the Air Max 2015; thick, Dynamic Flywire cables on the upper, daring Air Max branding on the unit itself, Engineered Mesh (an underrated material that continues to impress), and the bold reverse-Swoosh on the heel make up the list of features on the upcoming sneaker, and by the first look, we can deduce that the Air Max series can’t be ignored. These are likely to launch at the end of the year, so check out the first detailed look and let us know what you think of the next Air Max shoe of the legendary series.
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