If tomorrow’s Travis Scott SB and April’s Dior Jordan 1 are indicative of anything, it’s that collaborations drive hype. Sometimes, brands attach high-profile names to models in order for their popularity to trickle down to general releases (see: UNDERCOVER React Presto). By contrast, silhouettes like the Air Jordan 4 and adidas Superstar, both of whom are cemented in the sneaker pantheon, have collaborated with others for different purposes. The former follows-up the story-driven Off-White Jordan 5 with more air quotes courtesy of Virgil Abloh, while the timeless shell-toe goes all-the-way luxe thanks to Prada. Collaborations have even served as the conduit through which a sneaker from yesteryear can be introduced to a new crowd, recently done by Aimé Leon Dore and New Balance. And though poised to be a blockbuster year for joint-efforts, 2020 also promises impressive solo endeavors from the biggest players in the sneaker space. Fan-favorites like the Jordan 13 and Jordan 1 are slated to release in OG and retro colorways alike. Silhouettes like the Air Max 2090 borrow familiar DNA to proffer a glimpse into the future. And then there’s Yeezy, which is creating a legacy of its own.
For a look at the past week, check out our top fourteen headlines from February 22nd to February 28th here ahead.
Sean Wotherspoon Shares First Look At Upcoming adidas Collaboration
100 percent plant-based.
READ MORE: adidas SUPEREARTH
First Look At 2020’s Air Jordan 13 “Flint”
Back from a 10-year hiatus.
READ MORE: Jordan 13 Flint
Air Jordan 6 “Carmine” With Nike Air Returning In 2021
At least 308 days away.
READ MORE: Jordan 6 Carmine
Official Images Of The Nike Kobe 5 Protro “Lakers”
First seen during NBA All-Star Weekend 2020.
READ MORE: Kobe 5 Protro
Nike Revisits “De Lo Mio” With The Air Max 95
Complete with “REPÚBLICA DOMINICANA” text on the heels.
READ MORE: De Lo Mio Air Max 95
Aimé Leon Dore And New Balance Tease A Potential 827 Abzorb Collaboration
Revisiting NB’s “Runners aren’t normal” tagline.
READ MORE: Aime Leon Dore New Balance
Air Jordan 7 “Hare” Returns With Hairy Uppers
A much more faithful tribute to Bugs Bunny.
READ MORE: Jordan 7 Hare