Though among one of the most prolific partnerships to ever grace sneaker culture, adidas Yeezy came to an abrupt end back in October of this year. The Three Stripes cut ties with Kanye West after the artist made several antisemitic remarks, a decision that would ultimately cost the brand, according to their own estimates, $247 million in profits.
adidas’ inventory is also in dire straits: as reported by the Financial Times, the German footwear brand is currently sitting on over $500 million dollars worth of Yeezy product. In an effort to mitigate any losses, though, the Three Stripes intend to sell much of these offerings without their original Yeezy branding, and it’s rumored that there’s an entire team dedicated to removing and replacing the soles and labels of this unreleased stock.
Now no longer the property of Kanye West, models the likes of the Yeezy 500 and 350 v2 are confirmed to be returning in 2023. For now, sit tight as we await official word from adidas regarding the future of Yeezy product.
In related news, in-hand images of the 2023 YZY 500 surfaced earlier this week.
Source: Business Insider / Financial Times