adidas Sitting On More Than $500 Million Worth Of Yeezy Product

feature image

Though among one of the most prolific partnerships to ever grace sneaker culture, adidas Yeezy came to an abrupt end back in October of this year. The Three Stripes cut ties with Kanye West after the artist made several antisemitic remarks, a decision that would ultimately cost the brand, according to their own estimates, $247 million in profits.

adidas’ inventory is also in dire straits: as reported by the Financial Times, the German footwear brand is currently sitting on over $500 million dollars worth of Yeezy product. In an effort to mitigate any losses, though, the Three Stripes intend to sell much of these offerings without their original Yeezy branding, and it’s rumored that there’s an entire team dedicated to removing and replacing the soles and labels of this unreleased stock.

Now no longer the property of Kanye West, models the likes of the Yeezy 500 and 350 v2 are confirmed to be returning in 2023. For now, sit tight as we await official word from adidas regarding the future of Yeezy product.

In related news, in-hand images of the 2023 YZY 500 surfaced earlier this week.

Source: Business Insider / Financial Times

Latest News

A Complete Timeline Of Fear Of God Athletics By Jerry Lorenzo

Fear of God Athletics – the creative partnership between Jerry Lorenzo and adidas – is set to debut during the holidays. Both partners have maintained relative discretion...

by Jovani Hernandez 11 hours

Nike's Next "Ekiden Pack" Celebrates Japan's Rich Running Heritage

Whether you’re familiar with Japan’s Ekiden season because of Run With the Wind or because you’ve been following the competition on your own, you know...

by Jovani Hernandez 15 hours

"Pink Haze" Blooms Across The Kids' New Balance 990v6

Fresh off of its most recent collaborative effort with Ronnie Fieg’s KITH and Madison Square Garden, the New Balance 990v6 has routinely informed the Boston...

by Jared Ebanks 16 hours
More News