December 28th, 2012 by Sneaker News
Every February, the world’s greatest basketball talents convene at a pre-selected venue to participate in one of the most anticipated professional sporting events of the year – the NBA All-Star Game. Orlando, Florida was the location for 2012’s affair, and with LeBron James, Kobe Bryant, and Kevin Durant being lock selections as starters for their respective conferences, Nike Basketball created a special capsule of All-Star Game footwear for their pinnacle athletes to showcase during the game. With the Kennedy Space Center being located just outside of Orlando, the Nike Color, Graphics, and Materials Team didn’t need to look far to find a juicy source of inspiration for the collection as the theme of “space exploration” seemed to be a perfect fit to elevate the LeBron 9, Zoom Kobe VII, and Zoom KD IV to the esteemed level of the All-Star stage and beyond.
For this year’s All-Star Pack, Nike specifically pointed at three primary details – the phenomenon known as the supernova, the distinct materials on flight suits, and the honorary flight mission patches that are awarded to astronauts for their accomplishments. Using this carefully selected core of details for the entire pack, Nike chose some jaw-dropping color ways for each model; the LeBron 9 boasted a singing vibrant orange tonal upper, the Kobe VII placed the now
famed Galaxy print front and center on the textured upper, and the KD IV utilized a magnificent metallic silver upper with a reflective mid-foot strap and speckled midsole. The entire set was then anchored by the stunning glow-in-the-dark outsole – a design feature that has become one of the trendiest sneaker details of the year.
In addition to the trio of Nike’s signature basketball models, the All-Star Pack was complemented by the game-changing Air Foamposite One ‘Galaxy’, a trio of Dunk Highs, and a special version of the Air Flight One – all created with the space exploration concept in mind. The entire set released in late February and attracted massive crowds of eager sneakerheads. The overwhelming response forced a number of retailers to postpone the release and may have helped to contribute to the creation of Nike’s Twitter RSVP system, causing a major change in the big picture of sneaker releases for the foreseeable future. In the end, this jaw-dropping trio proved to be the best and most ambitious set of All-Star Game releases ever executed by Nike, creating intense energy around each individual model and setting lofty precedents for future Nike All-Star releases and special editions in the process.
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