The New adidas PureBOOST DPR Is Slightly Different From The Original

May 4th, 2017 by

RATE THIS
3.78 / 5 (45 VOTES)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS 
Loading...Loading...

It takes a lot of organic “hype” for sneakerheads to adopt innovations as casual wear options. Nike succeeded big time with Air Max and Flyknit, the two innovations that drove revenue upwards and away from the competition. adidas, which never really had one of those “turning point” moments, currently owns the most popular innovation in sneakers. And whether you agree with it or not, BOOST is considered “innovation”, despite the majority of consumers using it for casual use. BOOST debuted back in 2013, but despite global marketing schemes, it didn’t become popular until sneakerheads grew to like the Ultra Boost and NMD, and right now adidas is experiencing a boom that Nike relished in before.

At this point, adidas can add a BOOST midsole onto any shoe and it will at the very least grab the attention of sneakerheads everywhere (ex: the Iniki Boost). adidas has proven to be less rigid with the confines of “innovation” as they’ve used the trendy cushion on shoes that are strictly for casual wear, and we’ve only seen the tip of the proverbial iceberg. Simply put, the gap between the two brands is closing fast.

The adidas Pure BOOST running shoe debuted earlier this year, and while it was marketed as a running shoe, it didn’t seem the perfect fit for the activity. For one, the shoes featured a strange fold-over tongue and really served no purpose. Thankfully, a revised version of the Pure Boost shoe is available with a conventional tongue, and this new DPR version features a 8mm heel-to-toe offset, bringing runners closer to the ground. Two colorways are set for a release on May 18th at a $150 pricepoint, with LTD versions set for $170 (not pictured).

adidas Pure Boost DPR
Release Date: May 18th, 2017
$150
Style Code: S82010

adidas Pure Boost DPR
Release Date: May 18th, 2017
$150
Style Code: S80993


 eBay Marketplace Logo "adidas Yeezy 350 v2 Semi Frozen Yellow" "adidas Pure Boost DPR"
view all 363 items on ebay
disclaimer

Loading...

Filed under: Adidas Featured Release Dates Upcoming Sneakers

Tags:

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Jordan Holiday 2017 Preview by SneakerNews

How MJ and Gatorade's "Be Like Mike" campaign came to life by SneakerNews

Popular Posts

740452

adidas Yeezy Boost 350 v2 “Beluga 2.0” Store List by Sneaker News

740459

Chanel x Pharrell x adidas NMD Hu Registration Is Now Open by Sneaker News

740444

Nike Releases Statement Regarding Hectic SNKRS Release Of “The Ten” by Nick Del Bene

740199

How To Buy The Chanel x Pharrell x adidas NMD Hu by Sneaker News

740250

Sneakers Releasing Thanksgiving Week 2017 by Ben Felderstein

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU