John Kim 
CNBC’s interest in sneakers as an alternative form of investment stirred some interesting debate when a special investigative feature went live last winter. Once again, the news media outlet has taken interest in sneakers – this time on the upcoming Todd Bratrud x Nike SB Dunk High inspired by the two iconic characters Cheech & Chong, known for their ‘high crimes’ in 70’s stoner films. In addition to the interest around the sneakers, MSNBC, delves a bit deeper into Nike SB limited releases and artist/skater collaborations, allowing those who may not be so familiar with the sneaker culture to get a bit more informed on the biggest cultural phenomenon of the last fifteen years. Of course this isn’t the first time a Nike SB shoe made headlines, but does this added exposure change the game? Let us know your thoughts and head to MSNBC for the full article.
