Reebok Builds Custom Shoes for Nation’s Tallest Man

May 5, 2012 BY

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“Physically, just how big they are is a huge challenge.”

Reebok struck gold in 1992 when they signed an LSU junior center to a shoe deal just as he was readying to become basketball’s biggest personality since Michael Jordan. Shaquille O’Neal hadn’t yet racked up any of his Hall of Fame credentials, but he was still an unmatched specticle thanks to size 22 shoes that made a bigger splash in the mainstream media than Kazaam. Now two decades later, RBK prepares to outfit an even larger man, in fact, the tallest person in all of America.

Igor Vovkovinskiy got up with Reebok researchers yesterday to see what he could do about soothing his massive size-26 feet, a lack of support for which remains the main cause for a slew of recent surgeries on the 7’8″ Kiev product. Igor’s insurance company weren’t sympathetic to the challenges of such a humongous tarsal structure, so Reebok stepped in to create a personalized last at a total cost of somewhere around $25,000. And even though Igor won’t be winning any scoring titles, MVPs or championship rings any time soon, might the good will from large-footed customers who hear about this story make this a worthwhile investment? Click through to see the video in full and let us know where this ranks compared to the other unique stories we’ve detailed here on Sneaker News.

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Filed under: Collaboration Promo Reebok

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